Portfolio

Floating white brick bridge on sky background

Wavy, organically shaped stucco structure against sky blue background

Rectangular concrete wall with circular hole. A blue sky with clouds can be seen behind and through the hole.

ABOUT ME

Creative professional with a 4-year background in fashion design, holding a major in Strategic Design Management and a minor in Communication Design. My experience spans marketing, fashion, and resale, giving me a well-rounded and adaptive perspective. I blend strategic, data-driven thinking with creative problem-solving to approach challenges from multiple angles. With hands-on skills in styling, photography, interviewing, and tools like Adobe Creative Suite, SPSS, and Excel, I thrive in fast-paced environments where innovation and impact matter.

STRATEGIC MANAGMENT

· COMMUNICATION DESIGN

· STRATEGIC MANAGMENT · COMMUNICATION DESIGN ·

Value I bring to your team

Building user centric-design

Building user-centric design starts with deep empathy, understanding user needs, behaviors, and pain points through research and direct engagement.
Social Entrepreneurship

Building socially responsible business models that balance profitability with positive impact. By aligning business strategy with ethical practices and community needs, I aim to create value for both stakeholders and society.
UX/UI Design

User-centered app prototype focused on solving real problems by conducting research, mapping user journeys, and creating wireframes and interactive mockups.
Communication Design

Skilled in Visual Communication and Graphic Design, with a strong focus on brand communication, storytelling through visuals. Experienced in creating advertising and marketing design, motion graphics, digital content, and packaging. I bring a strategic approach to design that balances creativity with clear messaging to engage diverse audiences across platforms.

How I work

I approach my work with independence, dedication, and a strong sense of creative ownership. I thrive in environments that value flexibility and open-minded collaboration, and I’m known for generating fresh ideas and exploring multiple possibilities during brainstorming sessions. Drawing from my skills in fashion styling, research, marketing, and photography, I bring a well-rounded, thoughtful perspective to problem-solving—whether working solo or as part of a team.

Home goods Brand Extension for ONE432

TEAM:

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Sihan Yan (yans166@newschool.edu)
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Teresa Maria Mella Roca (mellt116@newschool.edu)

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Camila Cho (choc431@newschool.edu)
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Esha Saraf (sarae882@newschool.edu)
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Expanding ONE432’s brand presence and revenue through the launch of a sustainable home goods line, initially exploring hotel partnerships before pivoting to direct-to-consumer retail, aligned with the brand’s ethical and sustainable mission.

GOAL FOR PROJECT:

Our project goal was to support ONE432, a social impact-driven fashion brand that shares profits with Pakistani schools and artisans, by helping them expand into the sustainable home goods market.

Increase brand exposure beyond footwear and apparel.
Tap into the growing ethical lifestyle market.
Explore hotel partnerships as a launch channel.
We produced 3 lines home goods bundles: seasonal, holidays and city exclusive using ONE432’s artisan network in Pakistan.

87% said the story behind the product (artisans, ethical production) made them more likely to buy.

73% would consider purchasing additional items like robes and table linens in future collections.

How Young People Use Laziness and Anxiety as a Benefit for Productive Networking

Project 2

Networking Methods for Lazy Gen Z’s

The main goal was to design a tailored networking experience for Gen Z, addressing the challenges caused by ADHD, low attention spans, and career-related anxiety. Recognizing that formal networking events often cause emotional burnout, I set out to create a slower, softer networking method that reduces competition and builds real connections. Success was measured by the ability to prototype a system that made users feel more comfortable, empowered, and authentic while networking — without forcing traditional “high-efficiency” structures.

In today’s fast-paced world, many Gen Z individuals experience anxiety and burnout when navigating traditional, high-pressure networking spaces. This project explores how Gen Z’s so-called “lazy” attitudes — often rooted in emotional self-protection — can actually become a productive advantage. By slowing down competitive networking environments and leveraging authenticity, Gen Z creates more meaningful, low-stress connections. The project reframes laziness and anxiety not as limitations, but as tools for designing more emotionally intelligent networking methods. Through research, prototyping, and live testing, we designed a framework that enables young people to build professional networks more comfortably and effectively.

Participants rated comfort during meetups highly (average 8/10), praising trust, shared interests, and knowledge exchange. Weaknesses identified included needing more user options and challenges in maintaining interaction quality.

Quote source

CEREAL BOX

Redesigning Package Design for Cereal Boxes

I chose to redesign cereal packaging because cereals are everywhere! Eye-catching design influences initial interest and brand recall, especially among younger demographics and impulse buyers. The cereal box acts like a mini-billboard — its design, messaging, and shelf presence must communicate value instantly, as purchase decisions are made in seconds.